About Us

Established in 1993 with just a handful of hard-working employees in a small vacant storefront located near Gun Lake, Michigan, Premier Boating began with one thing in mind... to give our customers the best experience possible along with award-winning service after the sale. Over the years we’ve grown to be an elite, full-service boat dealership with over 15 employees and approximately 20,000 sq. ft. of recently remodeled showrooms and service departments - all while maintaining our family-owned, customer-first approach to boating.

We are proud to be an independent retailer of FLOE products and offer our customers hands-on-service to ensure you receive the ultimate satisfaction from your FLOE product. As your local FLOE dealer, we invite you to stop by and experience the FLOE difference. Our friendly and knowledgeable staff can help you find the right FLOE products for your needs.